01 / Whitney Peak & company
Four brands.
One relationship.
Ongoing creative support across a hotel, restaurant, climbing gym, and concert hall.
Selected projects & the archive
Quite
a collection.
Hospitality is the common thread. A few longer stories first, then room to browse the smaller pieces.
Four brands.
02 / The Beeman Hotel
Room for
personality.
Seely’s Mill and Rhapsody Room: distinct identities, menus, and photography.
03 / Roundabout
Always something
cooking.
Restaurant menus, catering, and a practical Meal Prep presentation system.
04 / Apron Exchange
Room for more makers.
From the working pages to a confident identity for a broader community of makers.
05 / Escape Lounges
Before the boarding call.
Food and guest-experience photography across Reno, Sacramento, and Phoenix.
06 / Foodworks
Food, drawn with character.
The hand-drawn line, the original colors, and a system that travels across formats.
07 / Chikatana
The ant
had to fly.
Identity development, menus, and two website directions for a spirited Chicago cantina.
08 / Chicago’s Doghouse
A tall format.
A lot of personality.
A focused banner project, introduced through Foodworks.
From the flat files
A little more
to look through.
Marks, menus, photographs,
and a few loud posters.
12 piecesOriginal work, explorations & historical presentations
DFC / 01Food illustration
Foodworks / illustration
Natural color, loose contours, and ingredient notes from the original illustration series.
Project notes
Original artwork colors and lettering are preserved. Individual drawing authorship is not assigned from the recovered records.
DFC / 02Food illustration
Foodworks / the ingredients
Another subject from the full-color series, with each ingredient given its own texture and character.
Project notes
Original drawing from the recovered illustration master. See the case study for the larger series and development work.
DFC / 03Design mockup
Foodworks / in the space
The original illustration language, presented at the scale of the dining counter.
Project notes
Design mockup based on the 2019 proposal. Original source interior photography, architecture, and furnishings are not attributed to DFC; installation is not claimed.
DFC / 04Identity exploration
Apron Exchange exploration
Apron drawings, handshakes, and the beginnings of a food-service identity.
Project notes
Exploratory drawings and identity development. This is an exploration, not a final-identity claim.
DFC-branded exploration.
DFC / 05Photography / 2020
Escape Lounges / breakfast
A syrup pour, caught in the middle of the action.
Project notes
Food photography for Escape Lounges, Phoenix, from February 2020. The lounge identity, interiors, and menu retain their separate authorship.
DFC / 06Photography / 2020
Escape Lounges / food
A food detail from the Phoenix lounge. Color, texture, and a little appetite.
Project notes
Food photography for Escape Lounges, Phoenix, from February 2020. The lounge identity, interiors, and menu retain their separate authorship.
DFC / 07Campaign presentation
Heritage Nights
An evening at Heritage, introduced through restaurant promotional design.
Project notes
Historical restaurant advertisement mockup. Publication placement and underlying image credits remain subject to final review.
DFC design archive; underlying imagery credits unverified.
DFC / 08Print-ad presentation
Heritage food campaign
A food-led campaign with the plate doing most of the talking.
Project notes
Historical advertisement mockup. Publication placement and photograph credit remain unverified.
DFC design archive; photograph credit needs confirmation.
DFC / 09Poster proof / 2017
Beach Slang poster
Beach Slang at Barracuda, Austin. A poster proof for the November 20 show.
Project notes
Poster proof dated October 9, 2017 for the November 20 show at Barracuda, Austin. The original artwork is shown without its printer-proof wrapper. The diver photograph has a separate, unconfirmed credit.
DFC-branded proof; photograph/artist-art credit to confirm.
DFC / 10Poster proof / 2017
Descendents poster
Descendents in Austin. A screen-print poster direction for the September 23 show.
Project notes
Poster proof dated August 21, 2017 for the September 23 Austin show. The source describes an intended screen-print application; physical production is unverified. Band-character and supplied-art contributions have separate credits.
DFC-branded proof; band-character/source-art contribution needs confirmation.
DFC / 11Campaign refresh
Homestead campaign refresh
A campaign treatment that builds on an existing brand identity.
Project notes
A refresh of an existing identity using the supplied H logo. Underlying photograph credit and release status remain subject to final review.
DFC / 12Show-list presentation
Cargo concert calendar
A recurring show calendar, brought together as one piece of concert-hall communication.
Project notes
Historical concert dates, shown as design evidence. This is a campaign presentation, not proof of a paid placement.
DFC design archive; underlying artist/photography credit to confirm.
Nothing in that drawer.
Try another name or show the whole collection.
The archive includes completed materials, explorations, design proofs, and presentation mockups. Each is labeled for what the source establishes. Photographs, supplied artwork, parent-brand marks, and project collaborators have separate credits. No installation, publication placement, or commercial result is claimed without evidence.